During its first three days, it had 18.3% of the daily active users of Twitter, or 54.4 million to Twitter's 298 million. Launched on July 5 to global markets, excluding the EU, Threads topped 100 million users within days of its arrival - becoming the fastest app to achieve that milestone, ahead of Pokémon GO, according to app intelligence firm data.ai. But it could also be a legitimate Twitter killer or mid-level success. Could it be an early record-breaker that eventually flops? Sure. Threads is still too new and too incomplete to make any sort of determination yet on its eventual fate. Plus, The WSJ points out, Meta executives said they planned for an eventual decline and don't see this usage drop as worrisome. As the newness wears off, it's also typical to see usage numbers drop as users return to their old habits while determining if and how they'll continue to fit the new app into their daily routines. It's expected that a highly anticipated new app would have stellar usage numbers in its early days as users set up their accounts, find and follow friends, and test out the app's capabilities. By other metrics, the app is continuing to grow its user base and traction in global markets, which, in time, could also boost its usage - especially as the app's feature set improves. Despite this seemingly worrying trend, it's far too soon to count Threads out yet.
By comparison, Twitter's daily active users are around 200 million.
Citing third-party data from Sensor Tower, the paper reports the number of daily active users on Threads dropped for the second week down to 13 million, a 70% decline from a July 7 high point. A Wall Street Journal article on Friday warns that Instagram's new Twitter competitor Threads is already losing steam.
0 kommentar(er)
